As a result of the ease with which pretty much anyone with a passing interest in the topic can set up their very own e-commerce store, many people are indeed going online with their own online stores, but the success-to-failure ratio is rather heavily skewed towards those who go on to fail quite dismally. It’s very easy to start your own e-commerce store, but it’s even easier for it to go on to be a flop, which it is until you make that first sale and turn that first sale into many more which eventually add up to profits.

The only thing it takes to succeed with your online e-commerce store and stand out from the many failures is running it professionally. I swear, that’s all! There is indeed a very fine line between success and failure in the e-commerce business and that fine line is professionalism. It also depends on the number of shoppers you have. This is why, if you are new to the business world, it is critical that your brand and business are promoted to the point where the majority of users are aware of your brand. You may need to creatively advertise your business by contacting advertising or marketing firms similar to Epsilon ( Creative advertisements may attract customers and, as a result, increase traffic to your website.

You have a lot of competition to contend with, no matter how specialised you may think your niche is and it’s like having to come up against hundreds and even thousands of other people from all over the world who are taking their own shot at trying to find success in selling online. All you’d need to be able to report some great success is the isolation of even a micro-fraction of all the trade which takes place over the World Wide Web and guess what it comes down to? Professionalism!

You need to run your online store like the professional business it should be, something which only serves to demonstrate to the market that yours is the one that’s worth patronising. What sets a professionally run online store apart from one which is run more like a Mickey-Mouse operation though? The appropriate use of resources and knowledge does. For instance, businesses experiencing more and more complex registration challenges may find it beneficial to invest in specialized inventory forecasting software. In addition to the ability to navigate various difficulties like inventory forecasting in Excel and it’s challenges, one may be capable of surpassing these hurdles and achieving more accurate forecasting.

More Personalised Website

This makes for some very tricky ground to have to navigate because less is more when it comes to personalizing your e-commerce website, something which appears to go against the core principles of website personalization. Since pretty much anyone with a few dollars in their pocket can set up an e-commerce site using commonly available platforms and solutions, yours could very well look just like the next one. Here’s the thing though – the ultimate personalization of an e-commerce platform should only have its uniqueness displayed through the branding, such as how your logo and corporate colors are prominent against what is otherwise a plain white base. Therefore, having a good web design is extremely important because it influences how your audience perceives your brand. Consequently, it becomes crucial you hire a reputable web development agency like Expedition Co., for instance, to create your customized e-commerce website. It is that first impression that can convince customers to stay on your business page and learn more about it or leave the page and turn towards a competitor. Of course, Google reviews can also impact the way potential customers view your website. Therefore, it is equally important to manage your Google reviews, and seek help from reputation management service providers like to remove negative or inappropriate reviews.

Proper Accounting and Business Record Keeping

The importance of professional bookkeeping, accounting and record-keeping practices cannot be emphasised enough if you want your online store to stand out from the many which go on to make up the negative statistics. It doesn’t have to cost a lot of money at all, with integrated solutions such as the utilisation of the increasingly popular online Check Stub Maker platform for proper record keeping to do with all your payroll management as well as something like an integrated accounting platform which allows you to keep track of your finances according to professional accounting standards, automatically.

Infographic created by FMH Conveyors – flexible roller conveyor