People are always asking us to give them tips for getting into the painting business, and we are always happy to oblige. 

My brother Jon and I are in the process of starting our second home painting business after our first one became a smash hit. 

But, then we got thinking. 

Why give out a tip here and there when we can give them all at the same time and in the same place. 

So here they are, our top tips for getting into the painting business. 

Create Your Brand

Before you get started, think about who you are, what you can offer, and who you are going to offer it to. Once you know that, you can create your brand. 

Related: Creating And Nurturing The Right Brand For Your Company

It Starts With A Name

Now that you know your brand, you can choose a name. You might want to go for something clever, something simple, or a way to highlight the community that you serve. 

No matter what you choose, make sure that you like it and that it fits with your brand. 

Create A Logo

Once you have your name, create a logo. If you are creative, go for it yourself, but we recommend investing in a designer to handle it. This logo is going to be all over your clothing, flyers, vans, equipment, and website. 


A website has never been easier to create. You can do this yourself, combining your name, logo, and brand, or you can pay someone else to do it. The handy thing about having someone else do it is that you will have support should anything go wrong. 

Business Cards & More

You want to get your name out there. Once you have your name, logo, and website, print up some business cards, flyers, and other material to get your name out there. Make sure to include the web address and a number where you can be easily reached. 

The Legal Stuff

Creating your brand is the fun part, but there are some hoops to jump through to make sure that your business is legal and a success. 

File Your LLC

Your LLC is what makes your business, a business, and protects you from personal liability. 

File For An EIN

An EIN is like a SIN for your business. You need this to be able to open a bank account and file taxes. 

Open A Bank Account

You want a place to separate your personal funds from your business funds. Talk to your bank to decide on the best business account. 

Business Licence & Liability Insurance

You may or may not need a business license, depending on where you live. Check with your local council. 

Liability insurance protects you from accidental damage and provides worker compensation. 

Doing Business

Once you are up and running, you can actually get to work. There are some important things to know before you get out there. 


Start with smaller jobs, as they are easier to estimate. Talk to local contractors and find out what they are charging; try to price slightly lower, but you don’t want to be the lowest out there. Practice also makes perfect. We messed up the first few jobs, but it helped us to become more accurate over time. 


You are a new business, so you need to get your name out there. There are a few ways that you can do this.

You can buy leads from lead generating companies, advertise physically by handing out leaflets or putting up flyers, but ad space online, cold call people either over the phone or by going door to door, get yourself in local papers and magazines, and post on sites like Craigslist. 


You want to start small and build your business. Invest in some basic equipment that you know you will need, and buy more as the need arises. As long as you have done your research and are knowledgeable about the work, you can go out and get what you need when you need it. 


You will likely start by yourself but, as the work starts to come in, you can think about hiring. Make sure to do thorough interviews and background checks. Trials are beneficial for you and the employee and don’t ignore the importance of training. 

Final Thoughts

Starting a painting business is easy if you follow our step by step guide. 

There is some planning to be done, and hoops to jump through, but everything is straightforward if you put the work in.