Modern buyers have the option to take a photo of the package you send them and then share it online. When they do, they’ll be exposing your business to potentially millions of people, so it makes sense to push people towards that kind of social sharing.
Here are just three ways you can make it happen.
- Go Bold and Eye-Catching
People love to share their orders on social media, but only when the order itself looks appealing. If you’re simply sending out generic brown boxes or settling for very simple branding that doesn’t stand out, you’re not encouraging people to snap the box and share that photo online – even if they do take that step, nobody who sees that photo will know your business is responsible for the items inside, so you’ll be losing a major opportunity. To encourage social sharing, make your branding unique, vibrant, and attention-grabbing.
- Add the Right Words
If you want to encourage social sharing, you should print more than your business name on your branded packaging. Add some bite-size info about the product or your business that’s fun to share online. You might even want to hire a copywriter to come up with something that sticks in people’s minds and encourages them to share.
- Include Social Sharing Data
This should be a bit of a no-brainer if you’re looking to enhance social engagement, but it’s a good idea to print some kind of social media information on your packaging. You might already be including such information on the products themselves, but why not go the extra mile and print it on your branded boxes and bags? People will be prompted to engage with you on social media even before they open the package up, and they’ll be more likely to take a photo of the package for Instagram, Twitter, or Facebook if you’ve made it attractive and added your own social media info.