Modern buyers have the option to take a photo of the package you send them and then share it online. When they do, they’ll be exposing your business to potentially millions of people, so it makes sense to push people towards that kind of social sharing.

Here are just three ways you can make it happen.

  1. Go Bold and Eye-Catching

People love to share their orders on social media, but only when the order itself looks appealing. If you’re simply sending out generic brown boxes or settling for very simple branding that doesn’t stand out, you’re not encouraging people to snap the box and share that photo online – even if they do take that step, nobody who sees that photo will know your business is responsible for the items inside, so you’ll be losing a major opportunity. To encourage social sharing, make your branding unique, vibrant, and attention-grabbing. If you are aiming more for the luxury market, you could work with someone like Epic Packaging ( to create custom luxury packaging that you can be sure will be unique to your brand.

  1. Add the Right Words

If you want to encourage social sharing, you should print more than your business name on your branded packaging. Add some bite-size info about the product or your business that’s fun to share online. You might even want to hire a copywriter to come up with something that sticks in people’s minds and encourages them to share. For example, if you have a company sells CBD or THC vapes, you can look at cartridge boxes from the likes of Oji Vape or similar companies, that you can add your company tagline to. Having your packaging aligned with your brand can help your business with brand identity, brand loyalty, as well as brand recognition. You might even want to hire a copywriter to come up with something that sticks in people’s minds and encourages them to share. There are some top CBD companies that sell CBD gummies in Ireland for example and their brand identity is top quality.

  1. Include Social Sharing Data

This should be a bit of a no-brainer if you’re looking to enhance social engagement, but it’s a good idea to print some kind of social media information on your packaging. You might already be including such information on the products themselves, but why not go the extra mile and print it on your branded boxes and bags? People will be prompted to engage with you on social media even before they open the package up, and they’ll be more likely to take a photo of the package for Instagram, Twitter, or Facebook if you’ve made it attractive and added your own social media info. It’s also worth getting more followers as people are more likely to follow your page if you already have a large following. Sites like can help you organically grow your followers which means you might be sending out more branded packaging than you might have imagined!